Rhetoric is the art of effective communication and persuasion. It is a systematic approach of speaking and writing.
Key Concepts
- Ethos - Establishing credibility and Trustfulness with you audience.
- Pathos - Appealing to emotions and values.
- Logos - Using logic, evidence and reasoning to make arguments
Technique Like
- Carefully structuring arguments
- Using appropriate language for your audience
- Employing rhetorical devices (metaphors, analogies, …)
- Understanding and adapting context
- Anticipating and addressing counter arguments
Epideictic Rhetoric