Laverâs Law, a theory proposed by James Laver in his 1937 book Taste and Fashion, describes the cycle of fashion trends over time. It suggests that a fashion item progresses through various stages, eventually being seen as âbeautifulâ
- Indecent: 10 years before its time
- Shameless: 5 years before its time
- Outré (Daring): 1 year before its time
- Smart: Current fashion
- Dowdy: 1 year after its time
- Hideous: 10 years after its time
- Ridiculous: 20 years after its time
- Amusing: 30 years after its time
- Quaint: 50 years after its time
- Charming: 70 years after its time
- Romantic: 100 years after its time
- Beautiful: 150 years after its time